Thursday, August 20, 2009

PUMA Urban Mobility Collection by Hussein Chalayan

Adding to its already impressive roster of collaborators that include Alexander McQueen and Mihara Yasuiro, PUMA announced a new initiative for its Urban Mobility line by its new creative director, Hussein Chalayan.
In the new PUMA Urban Mobility Collection, Chalayan will once again explore that fine boundary between fashion and technology. As fashion with functional forms for today’s urbanites, the collection will include jackets with pockets in different sizes for ease of access to various gadgets we carry everyday, pants with compartment designed for security screening at airports, or outerwear that could be worn as a dress or a jacket.
Price falls right around adidas SLVR’s range, its nearest competitor, from $50 to $353. The new PUMA Urban Mobility Collection by Hussein Chalayan will see its debut Spring 2010 with store delivery starts in February. via: WWD

All pics & info courtesy of

you are who you decide to be...Adapt & Overcome.

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