Friday, August 14, 2009

Nendo: Asobio Channel One, Shanghai

Fashion brand asobio's first storefront shop designed by nendo, consists of a spacious
bi-level interior with a generous opening. Keeping with the shop's theme 'focus', they
positioned monotone photographs on the floor and walls, and varied the size to imitate
the effect of a camera’s zoom lens, and the sharpness to recall the sense of being out
of focus.
These effects enhance the space with depth and continuity, provide variety
and make the products on display stand out by appearing 'in focus' in contrast to
the shop's own patterns.

Nice looking space.

All pics & info courtesy of

you are who you decide to be...Adapt & Overcome.

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