Friday, March 5, 2010

Upside Down Gap Store

To promote the launch of Gap’s new loyalty program, Sprize, the GAP store on Robson Street in Vancouver, Canada was literally flipped upside down.

" The transformation was finished in only twelve hours, after 32 mannequins, four display tables, hundreds of t-shirts, one hot dog cart, and three cars were flipped to create the illusion. "


All pics & info courtesy of

you are who you decide to be...Adapt & Overcome.

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