Friday, September 11, 2009

Ami-E-Toi Store

The multi-talented Dutch designer Maurice Mentjens impresses once again, this time with the design of the first store, opened this summer in Arnhem, for Dutch fashion label Ami-e-toi.
The label’s first collection, designed by young Dutch designers, including Denmark-born Claes Iversen, launched with a flashy catwalk show at the Arnhem Fashion Biennale in 2007. The label is part of Stichting Mode Met een Missie (Fashion with a mission foundation) which, in turn, was founded in 2005 to help women with problems caused by addiction, homelessness or psychiatric issues.
In “teach-them-to-fish” spirit, the women are taught to make the Ami-e-toi label’s clothing and so gain a profession, and self respect.

All pics & info courtesy of

you are who you decide to be...Adapt & Overcome.

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