Monday, January 18, 2010

Jean Paul Gaultier and Levi’s

Fashion legend Jean Paul Gaultier revamps the iconic Levi’s 501® jeans at the S/S 2010 menswear (& womenswear) runway. Rugged and sexy models Isaac Crew and Josh Breech are the faces of this daring and impeccably created reinterpretation in this month’s release of L’Officiel Hommes #18, photographed by Milan Vukmirovic.

The bold reconstruction by the ever-youthful Jean Paul Gaultier was not without his signature touches, the chic maritime stripes and bondage accents adorned the cuffs of 501® jeans, and exposed selvage run through the side seams of jeans and shorts – in equally pure and uncompromisingly rigid denim. Epitomizing the America Dream since 1973, Levi's itself is an effortlessly cool and edgy brand.

Fused with Gaultier's genius sense of innovation, and impeccable couture craftsmanship, the street wear collection is a refreshing mixture of chic masculinity with utter authenticity and edge.

you are who you decide to be...Adapt & Overcome.

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