Ever so adapting to market trends and conditions, Nigo of BAPE (or A Bathing Ape) franchise opened PASS THE BATON. While the premise of the new retail concept is a shop for vintage rags, the store design is that of a more opulent atmosphere. Built by architect Masamichi Katayama and his Wonderwall design firm, the store is a jewel-box in the high-end retail neighborhood near Marunouchi in Tokyo (now with a second location in Omotesando Hills), PASS THE BATON’s intricate fusion of antique furnishing, clothing, accessories, and purchasable goods.
Items are cataloged and arranged similar to that of a personalized closet space, while key items are highlighted by stylists, designers, and influencers on its blog-roll online. Its certainly a must-visit locale while in Tokyo.
PASS THE BATON – Marunouchi
2-6-1 Marunouchi | Map
Marunouchi BRICK SQUARE
Chiyoda-ku, Tokyo Japan
PASS THE BATON – Omotesando Hills
4-12-10 Jingumae | Map
Omotesando Hills West B2F
Shibuya-ku Tokyo Japan
All pics & info courtesy of freshnessmag
You are who you decide to be ... Adapt & Overcome.
