Coca-Cola x Karl Lagerfeld – Limited Edition Box Set

There is no better spokesperson for Coca ColaLight than the man who once said “Fashion is the healthiest motivation for losing weight”. Coming from Karl Lagerfeld who is uncompromising on the choice of models for his runway shows, this statement might seem ever-so-slightly controversial. However, there is no denying that the Czar of luxury and fashion would bode well with the beverage of both indulgence and restrain (all you would want with no calories?).

As such, the man who dresses women who are affixed with style and impeccable self-presentation has teamed up with the choice drink for the exact same audience to create a limited edition Coca Cola Light box set. The Coca Cola Light aluminum bottle is dressed up in Karl Lagerfeld’s side profile silhouette, with his signature suite and pony tail easy distinguishable. The box set comes housed in a specially designed box which looks like a closet, with a discreet drawer hiding an accompanying bottle opener. The box set will be previewed from April 24 at colette, and is available for pre-order now on colette E-Shop.

All pics & info courtesy of www.freshnessmag.com

You are who you decide to be ... Adapt & Overcome.

Next Coke Packaging Concept by Andrew Kim

Industrial design student Andrew Kim created this very cool concept of  some square Coke Bottles. Not a stupid idea for the iconic bottle, since you gain in space for the shipping and for the recycling.
 Check out the Dieline

All pics & info courtesy of www.cynatrendland.com

You are who you decide to be ... Adapt & Overcome.

Tom Gauld on Diet Coke

The limited edition cans are designed to raise awareness of The Heart Truth, the women's heart health program. Gauld also helped create a series of animations for the campaign, two of which can be viewed here.
Well known for his comic books and strips that have appeared in The Guardian, Gauld's portfolio of work on the Heart site includes some real jems.

see more of his work at tomgauld.com.

All pics & info courtesy of www.creativereview.co.uk

you are who you decide to be...Adapt & Overcome.